The second TravisMathew x Guinness collab leans into heritage, performance, and a color palette pulled straight from a perfect pour.
One could make the case that the adage “lovely day for a Guinness,” that siren song luring you for a pint at your favorite pub, rings true just about any day of the week.
Perhaps it’s like the appeal of a sunny day on the links after a frigid winter. Putting both together is the stuff of dreams, and the new TravisMathew x Guinness Collection is a picture-perfect first tee drive down the middle of the fairway.
Just in time for St. Patrick’s Day (but again, there’s hardly ever a bad time for a lovely pour of Guinness) the duo teams up for the second year in the row on the heels of a wildly popular Daily Pro Plus golf shoe collaboration.
The head-to-toe assortment is as smooth as the ideal break on a birdie putt, boasting links-approved and 19th-hole ready gear, including a pair of retro-style piped polos, easygoing Lush Lager tees in classic Guinness colors, and an utterly timeless rugby sweater polo, not to mention richly crafted leather sneakers in an expertly done shade that calls to mind Guinness stout.
Especially appealing is the workwear-inspired Nitro Noir Jacket, featuring lightweight stretch fabric in deep black and finished with supremely light polyester fill for warmth during early morning rounds. An exclusive Guinness print even adorns the back interior collar.
“A fresh pour of style and story, (this) capsule is rooted in heritage and layered with something new,” TravisMathew said of its second consecutive year working with the iconic Irish brewery. “Rich with texture and inspired by the spirit of the pub, the collection leans into relaxed, workwear-inspired silhouettes shaped by a modern perspective.”
It’s not merely coincidence that each piece reflects TravisMathew’s eye-catching blend of sport performance and style. A rich Guinness color palate, from the legendary golden harp logo to the company’s distinctly Irish green and deep brown stout shades, complements the entire collection, with the Guinness logo pairing seamlessly with TravisMathew co-branding on most pieces.
It’s one thing to enjoy a truly delicious, perfectly poured pint of Guinness (sometimes as difficult to perfect as your swing out of a sand trap). It’s another to meld TravisMathew’s modern approach with the awe-inspiring historic legacy of Dublin’s legendary brewery.
“Guinness carries a visual and cultural identity people recognize immediately, and we wanted the product to reflect that at first glance,” said Leif Sunderland, Chief Marketing Officer at TravisMathew. “After the response to our first release, expanding into a full collection allowed us to build on that foundation and broaden the offering in a meaningful way.”
As I found out first-hand in testing an assortment of TravisMathew x Guinness gear, thoughtful performance details swing soundly alongside stout-inspired style, like the Dublin Draught Snapback Hat and its FlexFit headband for shot-by-shot comfort on the course.
For fans of Guinness and supporters of TravisMathew, this fresh collab is nothing short of a hole-in-one. Pun very much intended. Let’s raise a pint to that. Sláinte!
